June 2023

With Internet Marketing Earn Extra Income Or All Your Income by Tom “theToolman”

June 2nd, 2023

With Internet Marketing- Earn Extra Income Or All Your Income

Thousands of people are turning to the internet in search of a good and reliable way to make more money. Starting your own internet business with internet marketing is one of the best ways you can make money. It is reliable and relatively easy, even if it is time consuming.

Despite being such a great method for making money, very few people actually succeed in their endeavor. You may be wondering why that is, if it is supposedly so good. Well the problem is they buy into false hype. They go in thinking they will become rich overnight, but that will not happen.

You have to remember that just because it is on the internet does not make it any less of a business. You still need to apply yourself and dedicate enough time and effort towards it in order for it to grow. If you just prod it with a stick it will never grow to give you the money you want.

While your internet business can and very likely will make you money, this will only happen if you treat it properly. You have to put in time every day to build it up and you will likely not see any results for several months. This is what discourages people and causes them to quit and give up.

With internet marketing you can make your website a huge success, but only if you give it the time of day and actually work at it. This leads me into the second reason why so few people succeed.

Distractions. They get distracted, plain and simple. Even if they decide to sit down and get to work, they get distracted. Whether it is the family or friends or even work. Or maybe they simply get sidetracked. Regardless of the reason this interferes with their ability to actually get the work done.

So they get distracted and do not do any real serious work, and when it fails they wonder why, telling themselves they have been working at it. Unfortunately it is not that easy. You have to consistently work at it, and do quality work. Again it is a real business, only doing a little bit here and there will not cut it.

What you can do to avoid this is to make yourself a schedule. Set up a time that you can work, even if it is just an hour or two a day. Set that time aside and just work when it is time. Tell your family or friends not to bother you during that time.

Even if you are leading a busy life and might not necessarily have the time to mess around with internet marketing, that is fine. Even if you work just an hour a day, as long as you make the most out of that time and get as much done as possible, it can still work out.

Working online can give you the money you want, but only if you are willing to put in the work to get it. Nothing is free, and in this case you are paying for it with your time.


Working together for a better tomorrow
Tom theToolman CEO
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Why Network Security by Tom “theToolman”

June 1st, 2023

You, or your company, need to be very aware of network security. There are more and more risks online and if you aren’t proactive you may just end up having your system hacked. So, if you are asking, why network security, I have the answers to you.

There are so many things that can be compromised on the average home computer. Credit card information, bank accounts, personal data, etc. You just can’t risk a thief getting their hands on such personal data.

Here are a few things you need to be aware of when deciding why you need to make sure your network is secure and that you are always keeping up with all the new threats.

These tips can help you keep your home network, as well as your office network, secure:

1. Your first line of defense in many cases is your password. This is a bigger issue when you are concerned with keeping a companies network safe since you will be hiring new employees and letting old ones go.

The last thing you want is the person you fired last week gaining access to your system and creating issues. Implement a procedure to make sure that all passwords are changed when someone is let go.

For home, make sure you remember your passwords and if you have to write them down, write them down and put them in a safe place. It might be best to not write down the actual password but write down a clue instead.

For example, if your password is the date of your first haircut, instead of just writing it out, you could write down the clue: first haircut.

2. Another thing you should do is to continually monitor all your security software. This software should be updated frequently as new threats are showing up all the time. Make sure all your anti-virus and anti- spyware software is updated as often as possible.

If you are concerned with your household network, make sure that you run your anti virus program often. You can set them up to run at a certain time everyday (or night) which is the best way to go.

Many of us might forget to run it as often as we should if not for the automatic scans.

3. If you use a wireless network make sure it is a secured network. You can set it up so that only people who know the password can access the network.

It only takes a few minutes to do this and the customer service department for most brands of routers can walk you through this process.

Really, making sure your home and /or work network is safe is not that hard, but it is also not something that you want to ignore.

Don’t let intimidation or a lack of time keep you from protecting yourself. There are some people out there who will gladly take advantage of you if you do.

So,if you want to know why network security, the real question you should be asking yourself is "am I doing all I can?"


Working together for a better tomorrow
Tom theToolman CEO
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Why Internet Marketing by Tom “theToolman”

May 31st, 2023

Why internet marketing? Why not? There has never been a time when it has been so easy for the average person to start a business. With an internet marketing business you do not need much money, you can learn all the skills you need and you can make a virtually unlimited income. Instead of asking why internet marketing, you should be asking, what am I waiting for?

Now, here is the catch you may have expected, many people will ask why more people are not successful at internet marketing if it is so easy, and the answer to that is that it is not that easy. I know, it sounds like I am contradicting myself, but I am really not. You see starting a business online is cheaper, easier and quicker than it would be if you tried to open a business off line.

There are so many free or low cost resources you can use online. Every form of business online is less expensive than it would be offline. But, that does not mean it won’t take some time, work, or money, it just won’t take as much.

Most people fall for the hype of some magical push button, do it all for you software or system. FYI, there is no such thing. There are many ways you can automate or outsource aspects of your business but there is no magic Genie that will do it all for you.

You have to be willing to invest time to learn some basic skills before you can expect to make any money. Then you have to be willing to invest some time to put those skills to work on a consistant basis. Don’t forget, you are building a business here. Rome wasn’t the only thing that wasn’t built in a day.

Once you have some money coming in you should reinvest that money into your business so you can scale your business up. Your first few months you will either not make anything at all or will only make a few hundred dollars. In most cases, it won’t be what you might call life altering money.

But, if you put that money back into your business, either to hire people to do some of the work for you so more can get done in the same amount of time, or to invest in some software or services to do some aspects of your business, you will really start to see some big results in the next couple of months.

Realistically, you may be able to achieve enough income in about 3 – 6 months, on average, to replace your full time income. From that point on it simply becomes a "rinse and repeat" type of process. Just keep doing this until you are making all the money you want to be making and until you are working only the amount of time you want to work.

Not only can you conceivably build your business as big as you want, you can also build it in such a way that you don’t even have to spend many hours working on it every week. Passive income online is very, very realistic but only if you are willing to work on it in the beginning until your business is actually generating some income and you can automate and/or outsource some aspects of it.

So, if you are still wondering "Why internet marketing" you should really be asking how soon can I start?


Working together for a better tomorrow
Tom theToolman CEO
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Why Hire An Internet Marketing And Advertising Company by Tom “theToolman”

May 30th, 2023

When it comes to promoting your company online, you might have considered hiring an internet marketing and advertising company. Because of the importance of marketing and time and effort it takes, hiring someone to do it for you can be a good idea. Not only will it allow you more time to work on your business instead of worrying about marketing, you’ll also benefit from having an internet marketing and advertising company working on your campaign.

Unless a person spends a great deal of time keeping up with internet marketing techniques, it’s very difficult to stay abreast of new ideas and methods of marketing. An internet marketing and advertising company however, makes this their business, so they always have the latest and best information when it comes to marketing a business online.

A long-term campaign with an internet marketing and advertising company will probably be a considerable expense. But before you discount it based on cost, consider the value of what you’ll receive rather than the dollar amount you’re putting out initially. A good internet marketing campaign can offer returns far and beyond what you spend—of course, it wouldn’t be worth it otherwise. But the returns you’ll receive from expert advice and promotion from an internet marketing and advertising company won’t start and then stop, they should continue for some time.

If you’re already in an established business and your numbers need a boost, hiring experts shouldn’t be too much of a hardship. You already know that the money you put into advertising and promotion flows back to you many times over, and you probably have more capital available to enter into such an agreement. If you’re just starting out in business, consider the money you spend on good promotion and advertising now a very vital expense. If you can get started out on the right foot getting your brand recognized in the right way and in the right places, you’ll have overcome one of the hurdles everyone starting an online business has to face.

Working with an internet marketing and advertising company doesn’t take you out of the promotion equation. Usually it’s more a partnership than a simple delegation of promotional tasks. Once you together decide which direction to move in, then the company may handle many of the day to day promotional activities like blog posts, social networking and social bookmarking, for instance. But not before you along with them have decided which aspects of your business to focus on, and which market to target.

Working with the experts, especially in the beginning, can also be a learning tool should you ever want to get more involved with your business’ internet marketing and promotional efforts. Or you can have staff who work with them closely and learn the many techniques that they use to best market your company. Then you can take back some of the promotional tasks should you want to, or should you want the internet marketing and advertising company to focus on another area of your business.


Working together for a better tomorrow
Tom theToolman CEO
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Who Are The Internet Marketing Experts by Tom “theToolman”

May 29th, 2023

When you are first starting out and learning Internet Marketing you look at the experts to learn from them. Some of these experts are known as ‘gurus’ and these are the ones that are earning incredible incomes online. In recent times it seems as though there are so called gurus popping up everywhere. So how do you know who are the real experts and who are the ‘fakes’? Here are some tips on how to know who the real internet marketing experts are.

1. Is the expert actually making money by doing what he is teaching others to do? There are many people out there selling ideas of how to make money but they are actually making money from selling those ideas and not from actually following the system they are selling. These ‘experts’ will often advice to stay away from the Internet Marketing niche because it is too competitive and they recommend marketing in less competitive niches. However, often they haven’t been in the less competitive niches themselves.

2. Are they an open book? Some experts will show you everything, including the niche that they are making money in. Other experts won’t show you their niche because they fear others will copy them and the niche will become over-saturated. However, if they can’t show you the niche they are actually making money in then how can they really show you real examples or real proof that their system works?

3. Does their system include a step by step plan? The best teachers are the ones that give you easy to follow, step by step instructions. They leave no guess work; everything is set out in easy to follow steps making it simple for you to follow the system and profit with it.

4. Do you believe them? Many ‘make money online’ products make huge income claims such as ‘Make $50,000 in a Month’ or other unbelievable claims. It isn’t that difficult to make a claim like this and it isn’t even that difficult to Photoshop Clickbank or Paypal screenshots to make it look like you are making more money than you actually are. Those who make unrealistic claims are probably not making as much money as they are claiming. Real internet marketing experts will make realistic income claims that you too can reach.

5. Can you follow the plan? There are many different methods for making money online and some you may feel you can do and others you may not be so keen on. Some strategies will include lots of writing and article marketing while others will use more pay per click advertising. Some plans will involve creating and selling websites or doing offline marketing. You need to find a system that you are comfortable with and that you think you will enjoy doing.

6. Are they claiming you can make money without doing any work? I’m sorry, but these claims are just ridiculous. If I sit and stare at my computer screen all day I’m not going to magically start making money. Earning money takes work and sometimes it can be tedious and hard work. Making money requires work and anyone that tells you any different is someone to stay far away from.

7. Is the system ethical? There are many ethical ways to make money online and unfortunately there are some unethical ways. You have to live with yourself and be comfortable with the decisions that you make so if you want to have a clear conscience then make sure what you are doing is ethical.

It is good to have an internet marketing expert to learn from and there are many good one’s out there, just make sure that you can trust the one that you choose.


Working together for a better tomorrow
Tom theToolman CEO
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What Is Blogging Stay On Top Of Newest Technology by Tom “theToolman”

May 28th, 2023

What Is Blogging-Stay On Top Of Newest Technology

There are some people who like to stay on top of every new thing that comes along. These are the people who just love being associated with the "cutting edge" and they are technological risk takers of sorts. They have no problem with those things that fail because the "next big thing" is right around the corner. For example, when blogs first came along they never asked themselves "what is blogging"; they charged ahead and just did it.

Okay, you are reading this, so we will assume that you fit into a different category. Perhaps you are not wary of new things, but you prefer to have some idea of whether they are going to benefit you first. This is, in a lot of ways, the smarter approach. You don’t have to jump on everything new, but you are willing to incorporate technology into your life if it can help you in some way…and now you are at the point where you need to know what blogging is.

A good place to start is with the definition of what a blog is. The word ‘blog’ is actually a contraction of ‘web log’, which can also be thought of as a journal. That’s way most of the early bloggers started out; they would post regular updates to their blog and the better ones generated large-scale interest.

While many people still use blogs in this way, a segment of bloggers started using them in other ways. Now blogs are used as more of a framework for all kinds of websites. In fact, you could visit a website that is really a blog, and you would never know it.

WordPress is perhaps the most-used blogging framework. It is easy to install and it can be used free of charge. The real beauty of it though is all of the plug-ins that are available for it. Plug-ins are applications that give additional functionality to the basic WordPress set up. You can find plug-ins that help you to process payments, set up membership sites, schedule posts, change the look of your site, and much, much more.

The question of what is blogging used to have a simple answer, but as mentioned, blogging is evolving. But when talking about blogging in its purest form it all comes back to making regular updates to a website. You can have a blog that is about some aspect of your life (your job, being a parent), a topic that interests you (political beliefs, hobbies), or your opinions on just about anything (pop culture, news).

If you are just blogging for yourself, then you can do it however you want. If you want to get a lot of people reading your blog then you need to provide fresh and interesting content that gets people to spread the word about your blog. You can also use your blog to make money if that is something that you are interested in.


Working together for a better tomorrow
Tom theToolman CEO
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Website Link Building by Tom “theToolman”

May 27th, 2023

Starting a business is never an easy task, it requires money and time and effort. It is generally not a pleasant process. However the rewards make up for the problems as you get to be your own boss, set your own hours, and make more money. This all holds true for the internet as well.

Just like the real world, the virtual one requires marketing. It does not matter how absolutely perfect your website is if nobody knows it even exists. So you need to make your presence known and show the web that your website exists and that it is something they want to take a look at.

To do this you will need Website Link Building. Link building is the process where you build up a list of back links. Back links are the prime factor in determining your page rank. You have probably searched for things on google before and often find what you are looking for in the first few pages. So you never delve too far back, well neither does anyone else.

If your website is on page thirty then you are likely not getting many, if any, visitors. Your goal is to get your website on one of those first few pages so people will actually see it and visit it. This is where back links come into play.

There are a multitude of ways you can go about to acquire back links. Ultimately it will be up to you to determine what works best. All niche’s are different so what might work for somebody selling weight training programs may not exactly work for you.

You need to determine the best ways of acquiring back links for your particular market and apply that knowledge to the best of your ability. If you can maximize your gains you can maximize the potential of your website to generate money.

A good way to go about Website Link Building is to use social media. Websites like facebook and twitter can be huge markets for link building. If you provide quality content on such websites and draw in potential visitors and customers, they will like what they see and follow your link.

Another great way to help with your link building is to use article directories. If you write and publish articles based on your website, it will show people who are looking for your product that your site exists. If your articles have quality content and really attract their attention, they will follow your link and this might lead to a sale.

Forums are yet another great way to help you with Website Link Building. If you go to forums that are about your niche, you can make posts and try to draw people to your website. As always your posts have to be genuine and filled with good, quality content. If your posts do not have the kick they need, people wont follow your links.

No matter how you slice it, link building and back links are vital components of getting a successful business. In the real world business’ use TV, radio, and newspapers to tell people they exist. On the internet we use back links.


Working together for a better tomorrow
Tom theToolman CEO
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Video Squeeze Pages Build Customers Trust by Tom “theToolman”

May 26th, 2023

One of the greatest challenges with building a successful business, whether online or offline, is building trust with your customers. You want to build a rapport with them so that they are more inclined to buy your product. On the internet you do this via an email list. To get them to sign up for that list you use video squeeze pages.

In case you are not familiar with the term "squeeze page", it is also referred to as a "capture page". This page has the sole purpose of enticing people into joining your email list. It has absolutely no other function whatsoever.

Because it’s only purpose is to have people opt into your email list, it should have no distractions. It should have neither ads nor other links that might cause your visitors to get side tracked.

Your visitors should have only two options on your squeeze page, sign up or leave. The only things that should be on your squeeze page is information on your product and the free offer for signing up, and the ability to actually sign up.

Now you may be wondering what is the point of all that. Well it is rather simple, on average a person will need around seven unique interactions with you before they come to trust you enough to buy your product.

If they only visit your website once, which is generally what happens, then they can not get to know and trust you. By having repeated contact with them due to video squeeze pages you can build up a rapport with them by providing them a steady stream of quality content.

When making a squeeze page there are several basic elements involved.

1. A good headline. This is generally the first thing your visitor will see, so you want to make sure it captures their attention. You want to have your headline pique their interest or cause a little fear.

2. A great free offer. You want to reward your visitors for taking the time to sign up to your email list. You do this in the way of a free offer. Typically it is a slimmed down version of the final product. Just a little something to wet their appetite and entice them into buying the real thing.

3. Bullet points. You want to make sure your squeeze page offers the information your visitors are looking for. This information should be kept short and to the point, they do not want to read a giant essay after all.

4. A video. This one is entirely optional but having a video can add a little extra punch to your squeeze page. This video should include information on your free offer as well as your bullet points.

Video squeeze pages are very important for getting visitors to buy your product. It is all a process and the squeeze page is the first step in that process. If you can get them to sign up to your list then you can continue to provide them with content and services so that they will eventually buy your product.


Working together for a better tomorrow
Tom theToolman CEO
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Video Squeeze Page by Tom “theToolman”

May 25th, 2023

One of the challenges of building a business online isn’t necessarily unique to the internet; building trust with potential customers. This can be a challenge offline as well. One of the best ways, online, to overcome this challenge is to build an email list and provide your readers with good information. Getting them to sign up for that list can be done easily with a video squeeze page.

If you are not familiar with the term "squeeze page" it is simply a page that has only one purpose: getting someone to sign up for your email list or newsletter.

This page has no ads, no links to other pages on your site or other website, nothing but a form to sign up which is called an optin form.

Your visitors will have two options: optin or leave. That’s it. Squeeze pages are also called capture pages since they will capture the contact information from your visitor.

But, you may be wondering, why should I go through all that hassle? The reason is simple: on average someone will need to have around 7 unique contacts with you before they learn to trust you enough to actually buy from you.

If they only visit your website once, which is what almost always happens, how can they get to know you? They can’t. But, if they sign up for a newsletter or email list and if you provide them with a lot of interesting and helpful information over time they can learn to trust and like you.

And that is where a well made video squeeze page comes into play. Most squeeze pages have the same basic elements:

1. A curiosity inducing headline. You want to grab their attention right away. Usually something that makes your free offer seem irresistible to them will make a good headline.

2. An irresistible free offer of some sort. Most of the time people will give away a free ebook or report on some subject related to the niche market they are in. So, if you are in the bird watching niche, you may want to compile a free report on the best equipment to use when bird watching.

3. Bullet points underscoring the great information that is included in your free report. Make them really want to have it. Tease them with the thought of what they will be missing out on if they don’t sign up.

For step 3 many marketers will use videos. Making a short video can get your message across much more quickly and in a more entertaining method than just plain text.

You can use the video to briefly explain the benefits of your freebie than place the bullet points underneath. Even if you use video you will still want to include a compelling title to draw their attention.

More and more of your website visitors will be "skimmers" who don’t really like to read very much. For them, adding a video squeeze page can be the best way to get them to sign up for your email list. Getting your message in front of your audience in the best format to engage them and you will get many more sign ups for your list.


Working together for a better tomorrow
Tom theToolman CEO
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Using Pay Per Click Advertising For Your Business Make Significant Profit by Tom “theToolman”

May 24th, 2023

Using Pay Per Click Advertising For Your Business-Make Significant Profit

Pay per click advertising is a very popular advertising method that many businesses use to build their business and increase their profits. If you set up your pay per click advertisement carefully you can make significant profits from your online or offline business.

Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online. Yahoo Search Marketing was the first PPC advertising to emerge and now others have joined the party. PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level. However, many people have used pay per click advertising and lost a lot of money because they haven’t taken the time to create ads and monitor their performance.

Google Adwords is now the biggest pay per click advertising company but that doesn’t mean that you shouldn’t use the others. Let’s take a look at the top three pay per click advertising companies.

1. Google Adwords is the biggest in the field and can have your ads up and running in minutes. With Google Adwords you do not need to wait for days for your ad to be approved before it is shown, it is usually up and running as soon as you finish creating your ad. Google will review your ad and if it doesn’t meet their standards it will then be removed. Google has more functionality than the other search engines PPC ads and you can test your headlines, keywords and ads overall to see which ads convert the best.

2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords. It is still a very good option for advertising and your ads still receive a lot of traffic. There is no reason why you need to choose just one search engine for your pay per click ads as the more you use the more traffic your ads will receive. Yahoo search marketing gives great options and can be very successful for promoting your business.

3. Bing (previously MSN) is probably on equal par with Yahoo. The Bing PPC advertising is very similar to Google Adwords but doesn’t quite offer as much functionality as Google. Bing PPC is still very effective for business promotion and as a way to earn money online.

These three pay per click advertising companies draw more than 97% of search engine traffic and you can grab a piece of that traffic with pay per click ads for your business. Only spend as much as you can afford and monitor your ads to see which ones are performing well. Those ads that aren’t performing as well as you like should be tweaked until you start seeing the results you are after. Pay per click advertising is a great business tool for any online business.


Working together for a better tomorrow
Tom theToolman CEO
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